I edit the hook.
I build the system.

Different brand, different format, every time. This is Icon: short-form UGC ads for 35+ DTC and app brands inside a network that has driven $100M+ in ad spend. I cut and ship them, hook to publish-ready, no team, no waiting on a brief.

The other side of the job: leading edits on channels I don't own, inside a network with 8M+ subscribers, where the call isn't "ship it fast," it's "is this the right call." Micode, InfluxProd, and Trash Network, agency-led and independent.

Not every job is a 30-second ad. This is content marketing for SkyLife, a real client: research, script, and produce, in Arabic, my native language, aimed at people actually planning a trip.